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town cool main picture
polar bear picture


■ Ryozai-Ya's four inventive, innovative features!
1.Innovative Ice Packs
Town Cool provides ‘ long-lasting cooling power’,‘ dew condensation suppression’ and ‘ gentle cooling sensation’!
The ingredients of common ice packs are ‘water + water absorptive polymer’, in other words, just ‘ice’. Regular ice can
be too cold for the body and melts in a short period of time. However, Ryozai-ya’s proprietary ice pack containing
special components provide 3-4 hours of cooling relief at optimum temperature for body!

Innovative Ice pack picture


2. Multilayer for trapping coolness
A scientific analysis and optimization of heat-retaining properties and thermal conductivity as a back support brace
led us to the new-developed multilayer composed of three outer ice pack layers and two back support layers!



Temperature measurement with infrared thermography


3. Lightweight and close-fitting!
Weighing only 400g, Town Cool's tight-fitting support design keeps cool.
Town Cool V2 has the solutions you need to beat the heat while at home and work in various situations!



4. Easy self-application and adjustment with a waist belt!
  • Heat insulating on the back of the support enabling long-lasting cooling relief
  • Secures shoulder strap ends with elastic bands
  • Anchors around the waist with a belt for better fit
  • One-touch application with a buckle
  • Mesh shoulder straps that are soft and comfortable against the skin


Town Cool Details picture
Town Cool Set content picture

■ Duration of cooling
A single ice pack stays at consistently cool temperature for a half day (3 to 4 hours).
(The duration of cooling varies with usage environment.)




It will be on sale at Amazon.com in afew months!
*for American.




Horay world Link to each product is here!
Horay Ice Vest link Button Town Cool link Button Horay Cooling Vest for Doggy link Button

Horay world explanation page is here!